Hippy teaches children how to use AI, in Hebrew, in the shape of a game rather than a course. Lessons are short, every one ends in something the child actually made, and progress is carried by XP, hearts and leagues instead of by a syllabus.

I wrote the platform, the curriculum and the checkout, and I run it. The hard part was never the video player. It was Hebrew: the interface is right to left, which quietly breaks most component libraries, and every question had to be written natively rather than translated.

SmartMind is the same argument aimed at adults: stop watching AI explainers and start using it. Lessons are seven minutes, each one ends in a prompt or a workflow the person keeps, and the whole thing is written in Hebrew rather than dubbed into it.

It runs on its own database and its own billing, separate from Hippy, because the two audiences never overlap and sharing infrastructure would have coupled two products that need to move at different speeds.

Brain is the system I actually run my business on. It reads my notes, my calendar and my mail, answers over WhatsApp like a person would, and writes what it learns back into a vault I can read without it.

It is the reason I am willing to sell automation to anyone else. Every pattern I would put in a client's business is running unattended in mine first, and I find out about the failure modes before they do.

Lashon put Hebrew captions inside Premiere Pro. Transcribe with Whisper, fix the text in an editor that understands Hebrew and its right to left problems, then push real caption tracks onto the timeline without ever leaving the app. It sold to working editors.

Then free tools reached the same quality and the market closed, so I retired it rather than keep selling into a category that had stopped being worth anyone's money. It is here for two reasons. Shipping an Adobe plugin is a different discipline to shipping a web app, and knowing when a thing is finished is part of the job.